Sunday, 6 March 2011

Thursday/Saturday evening. 5/3/211 A rethink on: Instant Gratification

http://www.youtube.com/watch?v=1R1FMrXa9h0

When I initially watched this Lady Ga Ga promo. My first thought was; What on earth is a celebrity of such iconic status doing trying to resurrect a dog like Polaroid. The sunglasses that take pics, great and innovative idea, But the mobile printer made no sense to me at all. Why would you want to carry that relatively large printer around when you can store all your pics on your phone and look at them, manipulate them and do what ever the hell you want to them?
But then,,,,,,I reread 'On Photography' by Susan Sontag, in which she states (Movies and television programs light up walls, flicker, and go out; but with still photographs the image is an object, light weight, cheap to produce, easy to carry about, accumulate and store) I would add to this that they are also easier to sell to Joe Pub. I was forced to rethink........A still photo does not depend on battery power, having the right equipment, programs, and USB ports. It simply fits into you pocket and you can take it out and look at it without having to press buttons or plug bugger all in. An analogical mode is always 'more real' than a digital one. Natural Vs Artificial, the deepest part of me is analogical, I feel. 
Celebrity.......As celebrities go I quite like Lady Ga Ga aka Stefani Joanne Angelina Germanotta aka Stefi, The Germ. Speaking as the father of a teenage girl I think she could do with covering up abit, But, she is innovative, ambitious and determined, All admirable traits in anyone. Could you imagine her management team telling her to cut her hair or for that matter that it was a good idea to join the army. War on or not.
If you want to find out about Ga Ga's influences the one person to look at would be the 70's obsessed performance artist and DJ Lady starlight. She is the one behind this 'Polaroid' business me thinks. 
                                                                    Starlight.                  Ga Ga.

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